mind of a child—eye of an artist

The Central Illustration Agency (a much less scary and much more right-brained CIA) and AMV BBDO have teamed up to create one awesome campaign for the V&A Museum of Childhood in London.

Children were given the chance to direct more than 50 illustrators creating work based on the vision of the future. And boy oh boy, did the mini-art directors help produce some great work. 

The full set of illustrations will be on display at the museum. Get a preview below and check out a view more of the illustrations here!

Transient

Eight-year-old Evie imagines that the color of the sky will reflect our mood — yellow for happy, purple for angry. "Trees will sing when we're happy — oh, and everyone will wear spacesuit onesies and bounce along paths made of jelly." Illustrated by Sir Peter Blake.

Transient

Eight-year-old Mae says, “Everyone has a little bit of curly hair...animals are the same but some can fly … dogs can swim underwater like a fish with snorkels on. Everyone eats chocolate because chocolate is healthy. Everything that's healthy is unhealthy and vice versa. There's no school, the sun always shines and 'everyone wears long dark dresses that are blue." Illustrated by Jakob Hinrichs.

Transient

Five-year-old Nikakare says, “I'll live in Jamaica, because there will be a beach. Dolphins will swim with me in the sea. Which will be blue. There will be sea turtles, purple jelly fish and purple seals. There will be 101 dalmations because I love them, they will be purple spotted dogs.” She also thinks there will be no McDonalds in the future, only Burger King. Illustrated by Ahoy There!.

Transient

Six-year-old Cal believes we will wear glow in the dark clothes and live in "weird underground tunnel buildings." Cars will have propellers so they can fly and we will spend most of our time digging for diamonds to give to the owner of the world. “You can't see him because he is invisible,” he says. Illustrated by Matt Taylor.